Let’s talk blogs. It makes sense right...a blog...talking about blogs. What you might not know though is just how important blogs are for a business. In this day and age, blogs are a sought after resource for companies and individual professionals alike. Yes, it’s extra work...But, is a little extra work here and there ultimately worth it if it means success? We think so! A blog can be leveraged in so many beneficial ways such as: marketing your company, your product, your knowledge, sharing testimonials, opinions, thoughts - the list could go on and on. So, we hope you will check out our top 10 reasons why your company needs a blog. Enjoy!

1. Brand Awareness- Obviously one of the big ticket reasons for starting a company blog is the opportunity to build your brand awareness. It’s so crucial as a company to develop a brand that is your own, that is welcoming and something people will want to take interest in. By building a blog - regardless of the content honestly, you’re on your way and taking the proper steps towards that crucial brand awareness.

2. Place for Opinions- There is certainly a time and a place for opinions on social issues, business ideas, business news, and more. Sometimes it’s social media...other times, not so much. However, a blog is your outlet. Whether you’re sharing brief opinions here and there or you’re really going big with long blogs about major major issues - there’s always a time and a place on the blog to establish a stance or opinion and get your voice heard.

3. Leverage Knowledge to Become a Resource- Every business wants that voice of authority. And, you certainly have one if you specialize in anything, which, what business doesn't? Having a voice of authority and being a resource for other companies can only bode well for you in the long run. When you become a big name such as CNN - yes, we realize that’s a huge name, but bear with us - people begin to trust you for your opinion. They start quoting your opinions, sharing your content, etc. Basically, you want to get to the point where your company can become a resource for your industry and a blog is a great place to start.

4. Increase in Site Traffic- If you don’t have a blog… Please tell us you at least have a site! A company without a site in 2020 is detrimental. What is the first thing you do when you hear about a company? 1.) Look them up on Google and then 2.) Look them up on social media, right? Well, by having a blog of your own you’re able to increase traffic to your site with fresh content. Even if your site isn’t the best and is a bit dated - by including a blog link at the top search bar, you’re guaranteed to get more clicks and more visits to that site.

5. Original Content for Socials- Much like it’s great for your site, having a blog is great for your social media channels as well. By having an awesome blog, you’re able to build more content around that on social media via sharing the blog itself, creating newsletters, creating eBooks, downloadables and so much more. By building out and creating that awesome blogging content you’re able to then utilize that internally and build so many resources off of that content that can truly go so far!

6. Improves SEO (internal linking)- Like we said - if you have a site this will apply, obviously, but creating a blog for your company will improve your SEO. Check out this quick quote from websolutions on blogs and SEO: “Google penalizes sites for keyword stuffing, so there are only so many keywords you can use on your website pages. Your blog, however, offers unlimited opportunities to create keyword-rich pages that are also informative, engaging, and helpful to your customers (which Google loves). Google also rewards your site for long clicks (when someone clicks through a search result and stays on the site for a significant amount of time), as well as content that is original and recently updated.” See what we mean? By creating content around major keywords, you’re going to end up rewarded by Google in the ways in which your blog turns up in a search.

7. Customers Want It- Your customers expect content from you! Especially if you’re in the business of sales and have a product to market - they want updates, content on the product and more from you. Don’t leave them in the dark! It’s always best to keep your clients well informed about any amendments, updates, changes, or additions! What better way to do so than with a new blog?

8. Inexpensive- If you’re worried about dollar signs….don’t be. Because if you already have a site...wink, wink...You can simply start writing content and share it immediately! Easy as pie and doesn’t cost you a dime except for a bit of extra work!

9. Great for Updating Current Customers- We think this other quote from websolutions accurately depicts the idea we’re going for: “Once someone makes a purchase or performs a desired action with your company, how do you make sure you stay top-of-mind with that customer in the future? Use your blog to build your relationship with your customers and keep them interested in your brand by offering content including case studies, how-tos, helpful tips, and even company news that gives them insight into your brand and culture.” Hello? Remember point 7 - Keep your clients and customers engaged and happy and most importantly...keep yourself at the forefront of their mind!

10. Helps Stay Competitive- Last and certainly not least is it keeps you engaged with the competition! If your number 1 competitor has a killer blog and is being cited and resourced by big names and you’re sitting idly by...what does that say about you? Competition is rampant these days and your blog should reflect that with your content - make it innovative, offer a new solution, give an interesting stance. You’ll stick out...and that’s not a bad thing!

Do you have a company blog? Let us know what you share, how it’s affected your business, and any advice you have for blog-newbies!