How to Accurately Pinpoint Your Avatar
Have you ever heard of the term “avatar”? No, we don’t mean the large blue creatures that ride banshees, we’re talking about business! In the business world, the term “avatar” is tossed around as a way to describe one’s ideal client or customer. Every company has something to offer and whether it’s a product or a service or anything else in between, So, if you’re missing the mark, looking for new ways to pinpoint your ideal targets - Check out our brief blog below.
Pinpoint the Problem and How You Solve it- Whether you’re starting out, have changed directions, or have added new services or products - It’s important to pinpoint the problem in the industry and how your products or services are going to fix that problem. Once you start there and create a clear goal and plan you can slowly start to pinpoint so many other important deciding factors such as the one below - Demographics!
Are Demographics a Factor?- Once you find and have a solution for the problem, you can uncover those best suited to use your services or products. In most cases, the answer is yes to some capacity. Whether you’re targeting occupations, locations, genders, age range, income levels, etc - Demographics 9 out of 10 times are the starting point to finding what makes a great “avatar” or ideal customer/client.
Set Goals for Whom You Target and What you Expect- Okay so you have a solution or a product to solve a problem, you have a demographic of whom you should target, now you have to set some realistic goals. Don’t overshoot or you’ll easily set yourself up for failure, rather, set attainable, almost simple goals at first to ease your way towards your goals and then you can start to continuously reach those original goals that in the beginning seemed out of reach. Here’s a quick quote from Audience Ops: “As mentioned above, your current clients or customers may not be your ideal ones. Maybe you’ve noticed that your customer retention rate is really low—people are buying once, but not returning. Perhaps you’ve been on the receiving end of a lot of customer complaints. Or, maybe you just want to shift your focus, change your business model, and reach a totally different audience. This is the time to outline your goals. Determining what specifically you want to achieve will help you alter your strategies when it comes to your customers. Just think—if our car salesman set a goal of reaching $10 million in sales this year, he’s probably going to stay far, far away from those broke college kids.”
Test - You never know until you try, right? Test the waters. Pick your top avatars, split the work and target and test. See who is most receptive, see who’s needs fit your solution, and try it out. If anything, you have new and important data moving forward.
Have you identified your avatar at your company? If so, drop us a line and let us know!