The Secret to Writing Great Job Postings
Job Descriptions--an incredibly useful tool to both candidate and client that can either effectively lure in talent that you want OR if done improperly, can deter said talent elsewhere. As a client, or hiring manager, it’s vital that your job description on your site and on job boards is as descriptive, accurate, and informational as possible. A candidate is going to apply to that job solely based on your job description, especially if your company is somewhat unknown. This is your chance to really brag about what you do, what you offer, and how this is worth the candidate’s time! Recently, one of our Recruiters, compiled a sample job description template for your convenience!
As a hiring manager, it’s your duty to create a beautiful job description that will make potential hires want to work at your company. Your posting should be organized, formatted properly, and include all of the necessary information needed to pull in those awesome candidates. Certain details such as an “About Us”, “Job Duties”, “Qualifications”, and “Benefits” are job description must haves that applicants will certainly look for and expect. Most job descriptions are thorough, thoughtful, and tasteful--the three T’s if you will. This is incredibly important because a candidate is getting a sort of ‘first look’ or impression of your company in 300 words or less, so you have to make it count!
More often than not, candidates click off of a job description that looks something like this:
At first glance you may wonder...what’s wrong with this? If you didn’t catch it at first glance, give it a read. Here, we’ll highlight the mistakes for you:
See it now? Honestly, the whole description should be highlighted, but the major issues and inconsistencies/incomplete thoughts were really highlighted here. Furthermore, there are spelling errors, unclear expectations, requirements, and no information about the company! This is a huge no-no for job descriptions. Leaving a jumbled mess with no clear breaks in each section or not highlighting what’s important and what is not, is not going to bode well for your open position. Plus, while the name of the company and contact email was removed, there is nothing at all about the company. It seems like a bogus description--especially when you consider the salary for a position that’s entry-level. Jobs like these are over-hyped, and will definitely lure in some poor applicant, but it certainly won’t be the type of applicant you want and it wont improve employee retention if you’re embellishing your job descriptions.
If you want to see what a real job description should look like, crafted by our recruiters, click here and check out gain access to our FREE Downloadable job post template!